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When advertising fails

Old Jul 21, 2009 | 08:21 AM
  #1  
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Default When advertising fails



No sales acceleration



"The Oprah Winfrey Show" garnered lots of publicity -- and some enthusiastic new fans -- when it gave away new cars to all 276 members of its studio audience one day in September 2004.

The marketing stunt cost General Motors $7 million and generated a lot of buzz for Winfrey and her show. But it did not translate into sales for the car in question, the 2005 Pontiac G6.
Trade magazine Automotive News reported that sales of the car in the first five months of 2005 were down compared with the car it had replaced, the Pontiac Grand Am. And overall Pontiac sales fell 22.8% in the first two months of that year.


__________________________________________________ _______________


What are your thoughts on this advertising campaign?
Do you think Oprah helped to sell any Pontiac G6's?
Do you think Pontiac dropped the ball by changing
the name of the Grand Am to the G6?
Or do you think the G6 was
doomed from the
start?
 
Old Jul 21, 2009 | 08:29 AM
  #2  
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No, Yes and Yes.

Just because Oprah's name is in something, it doesnt mean that its going to sell like hotcakes. How about:

Oprah Crack pipes?
Oprah's Pawn and Gun shop?

I dont think i would want to buy anything from her.
 
Old Jul 21, 2009 | 08:43 AM
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IDK... if Oprah had a crack pipe, I think it would be pretty good.

You see how she acts on her show sometimes?
 
Old Jul 21, 2009 | 08:46 AM
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The few times that i HAVE watched her show, she looks like she had just sucked on the pipe.
 
Old Jul 21, 2009 | 08:51 AM
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Maybe if she had some type of crack pipe contest, and the winner would win a one year supply of Oprah's crack, and get to help design her new lineup of crack pipes!!


 
Old Jul 21, 2009 | 11:14 AM
  #6  
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I don't do AnyThing, I'm Rich
& will buy & sell anyone of U people. So there
 
Old Jul 21, 2009 | 12:03 PM
  #7  
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I find the G6 a decent car, Pontiac needs to get their head out of the clouds and sell cars at human prices though. I think same needs to go for may of the automakers. Some cars are 30k+ and they don't even throw in a garage door opener.
 
Old Jul 21, 2009 | 01:57 PM
  #8  
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Originally Posted by JJsRYD
The few times that i HAVE watched her show, she looks like she had just sucked on the pipe.
My two cents the woman deserves to spend the remainder of her natural life in a cell.

But that's just my opinion.
 
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