When advertising fails
#1
When advertising fails
No sales acceleration
"The Oprah Winfrey Show" garnered lots of publicity -- and some enthusiastic new fans -- when it gave away new cars to all 276 members of its studio audience one day in September 2004.
The marketing stunt cost General Motors $7 million and generated a lot of buzz for Winfrey and her show. But it did not translate into sales for the car in question, the 2005 Pontiac G6.
Trade magazine Automotive News reported that sales of the car in the first five months of 2005 were down compared with the car it had replaced, the Pontiac Grand Am. And overall Pontiac sales fell 22.8% in the first two months of that year.
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What are your thoughts on this advertising campaign?
Do you think Oprah helped to sell any Pontiac G6's?
Do you think Pontiac dropped the ball by changing
the name of the Grand Am to the G6?
Or do you think the G6 was
doomed from the
start?
Do you think Oprah helped to sell any Pontiac G6's?
Do you think Pontiac dropped the ball by changing
the name of the Grand Am to the G6?
Or do you think the G6 was
doomed from the
start?
#2
No, Yes and Yes.
Just because Oprah's name is in something, it doesnt mean that its going to sell like hotcakes. How about:
Oprah Crack pipes?
Oprah's Pawn and Gun shop?
I dont think i would want to buy anything from her.
Just because Oprah's name is in something, it doesnt mean that its going to sell like hotcakes. How about:
Oprah Crack pipes?
Oprah's Pawn and Gun shop?
I dont think i would want to buy anything from her.
#8
But that's just my opinion.
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07-17-2012 03:27 PM