We've talked about Chevy not advertising the '06/07 Montes before. I don't think we could give a good answer why the car wasn't advertised? Other then to kill it off AGAIN!
GM was using the Nascar thing in their advertising for the Monte in the late 90's and up to 2001. The last tv commercials I can remember for the Monte were the commercials that had Dale Earnhardt Sr & Jr in them. I can't recall seeing any tv commercials for the Monte after Dale Sr died. Anyone else see any from 2002-2007? The only advertising I saw from 2002 to 2007, was brochures in Chevy showrooms.
You would think with the updates to the car versus 2000-05 Montes they would have wanted to get more cash back for the work involved?
I don't agree that they put much thought into the 2006 updated look. The changes are not all that drastic IMO. The interior changes were taken from the Impala. As well as the changes to the front end. But most of the car remained the same or similar to the 2005.
I think GM gave up on the Monte before the 2006 update.
With the Impala (and many other GM cars) being re-designed to be rear wheel drive in 2006, the existing Monte Carlo unibody didn't lend it'self to a RWD. Therefore a RWD 2006 Monte would've needed a complete redesign. And sales figures for the 2004 & 2005 Monte didn't support the time and expense needed for it.
I think GM decided to give the 2006 & 2007 Monte the updated look of the Impala, and dropped a FWD V8 engine to see if there would be a renewed interest in it. If sales figures had gone up, I'm sure GM would've given the Monte a complete redesign and we'd all be drooling over it right now. After all, let's face facts. By 2006, the Monte's body style was already 6 years old and desperately in need of a complete re-design.
But I saw with my own eyes, many brand new 2007 Monte Carlo SS V8's sitting on Chevy dealership lots well into the spring of 2009. NEVER SOLD. Eventually they were taken off the lots on car carriers. I saw this at more than one local Chevy dealer.