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It's not awful. I'd rather see it branded Chevrolet, as an HRR replacement, and definitely with a new name. GMC means trucks, like actual things you can take off the road a little... I guess that's changing though (read: Arcadia, Terrain)
I agree. To me, GMC was the work truck line of vehicles. GMC meant it had the power and guts to get the work done. Like Rick said.
If they want to style it and re-badge it as the HHR's replacement, that's fine. I think they should name it for what it really appears to be. An attempt to bring the Geo Tracker back, with more modern styling.