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`Government Motors~> Your New GM ?

Old Jun 4, 2009 | 06:27 PM
  #11  
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I owned the Caviler's cousin - a 93 Pontiac Sunbird LE Coupe. It was my first car and I really liked it. I wish I had the GT with the 3.1L V6 in it. Oh well.
 
Old Jun 4, 2009 | 06:41 PM
  #12  
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Oh ok...so you had the older style...Yeah, thats the style my Mom had before her Bonneville. She had a 1992 Cavalier RS station wagon (yes it was a geeky car lol) but because it was the RS, it had the 3.1L V6.....that car hauled A**....
 
Old Jun 4, 2009 | 07:30 PM
  #13  
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I had a base model '93 cavalier. Not much for creature comforts, but I ran the thing to 225,000 miles before it finally gave up the fight, and the interior was still in great shape. the little 2.2 wasn't exactly sprightly but it was easy on gas.

One of my co workers has a newer Cobalt LT with some factory options. the interior is a bit unfinished, but for a small car, it is quite nice, and gets going fairly well.

I hope the team at Chevy can manage to squeak out a performance version of the Cruze. I'm thinking supercharged 4cyl.
 
Old Jun 5, 2009 | 04:29 AM
  #14  
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Thanks member's for all your posts. `Ted, great link connections.
I met a kid @ college that had a Colbalt SS & it was
sweet (all Black ) He said I could drive it, but
had to go 2 work, and never got the chance again : (
Maybe, I'll catch him on the beach this summer : )
Wish everyone a `Happy & future kewl cars : )
 
Old Jun 5, 2009 | 07:23 AM
  #15  
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GM's reorganizing includes TV ads pitching new beginning


EnlargeDeutsch GM has moved quickly to introduce the "New GM" with "leaner, greener, faster, smarter" ads that will air during prime time, the news and the NBA Finals.



By Theresa Howard, USA TODAY
General Motors, now in bankruptcy reorganization, seeks to reassure car buyers and dealers it intends to emerge as "leaner, greener, faster, smarter" in TV ads that begin airing Wednesday.
Even as it owes ad agencies more than $160 million, according to its filing, GM tapped Deutsch L.A. to create an ad that first appeared online Monday on a new GM (GM) website, gmreinvention.com, and on Facebook. Also posted: news about the bankruptcy filing and other developments.
"We were in limbo for the past three to four months and knew people would need assurance," says Jay Spenchian, executive director of marketing strategy. "The most important thing was to reassure and acknowledge the situation. ... This is a new beginning for GM."
The ad, using 80% existing footage to cut costs, says: "We're not witnessing the end of the American car. We're witnessing the rebirth of the American car."
GM ad spending fell from $2.8 billion in 1999 to $2.2 billion last year, according to TNS Media Intelligence. And GM radically cut back this year, including dropping out of big events such as the Oscars, but would not disclose spending for 2009 or the "reinvention" program.

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The campaign will use already-purchased ad time. GM also plans to follow through on launch marketing in the works for new vehicles, such as the Chevy Camaro.
The U.S. Treasury cut Chrysler's plan for post-bankruptcy ads but so far is on board with GM. "We shared with the Treasury a version of this assurance ad and the kind of money we were going to spend, and they were very supportive," Spenchian says.
TV ads will run during news and prime-time shows and the NBA Finals. An open letter from GM CEO Fritz Henderson will run in national newspapers.
The social-networking element will court younger buyers. It includes five bloggers and has had an uptick in people talking, good or bad, about GM vehicles.
"This is where the audience is and where we need to be to convince people that we are a new GM," says Christopher Barger, GM's global social-media director. "If the perception of twentysomethings is that we are a dinosaur, they won't expect us to be on Twitter."
Web consultant B.L. Ochman of whatsnextonline.com says the effort is too late. "They should have been looking at this stuff years ago."
But eMarketer senior analyst Paul Verna disagrees. "For a company whose failure is perceived as being out of touch, this sends out the right message to reach out directly to consumers. It can only help in this kind of situation."
 
Old Jun 5, 2009 | 07:26 AM
  #16  
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'REBIRTH' AT GM


GM'S FINANCIAL SKID
Photo galleries: GM's best, and best-forgotten cars | GM's most memorable contributions to the auto industry | Corvettes: USA TODAY reader-submitted photos ...Great links/pictures above


What it all means: How bankruptcy affects GM pensions, benefits | Time to worry about your warranty? (Answer: no)

click on links in post 2 view/read/see
 

Last edited by Space; Jun 5, 2009 at 10:07 AM.
Old Jun 5, 2009 | 07:28 AM
  #17  
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Video: New commercials tout 'rebirth' at GMMore
click on links in post 2 view/read/see


* Can only post ^ links with 20 images : ( in link : (
Sorry 4 the multi posts, but it's the only way
to get them posted.
 

Last edited by Space; Jun 5, 2009 at 07:32 AM.
Old Jun 5, 2009 | 08:04 AM
  #18  
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I really liked the Cobalt SS when it had the supercharged engine, 2 door with the snake eyes tails. I wasn't a huge fan when they switched over to the turbo.

That was always a dream "fun" car to own.
 
Old Jun 5, 2009 | 08:45 AM
  #19  
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I loved the Cobalt myself. I was even looking at them when i bought my Monte.
 
Old Jun 5, 2009 | 09:10 AM
  #20  
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Penske Automotive wins bid for Saturn, report says

Entrepreneur Roger Penske's Penske Automotive Group, the second-largest U.S. car retailer, is the winning bidder for General Motors' Saturn, Bloomberg News reported.An announcement may come Friday in Detroit, the news service said, citing a person familiar with the decision. The purchase price will ... Published 06/05/09, 9:26 am et

..Maybe `if Penske gets Saturn we may have some performance Cars >
? ,....Your Thoughts ?
 

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