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>Is this Chinese Car coming to the USA ?

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Old 01-18-2013, 11:03 AM
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Question >Is this Chinese Car coming to the USA ?

Can A Chinese Automaker Succeed In The United States?

Do you want to see it here ? Post your thoughts

Guangzhou Automobile Group is latest Chinese company with U.S. ambitions

Posted: Jan 15, 2013 | By: Pete Bigelow | AOL Autos




Guangzhou Automobile Group was the first Chinese automaker in several years to display its cars during the North American International Auto Show in Detroit. (Photo by Pete Bigelow).

by: Peter Bigelow



China ranks as the largest producer of automobiles in the world. The United States has long been one of the world's most welcoming markets.

This would seemingly be an ideal match.

In reality, the Chinese companies that collectively built more than 19 million vehicles last year have been notably absent among the Asian imports that populate U.S. showrooms. Plenty have declared their intent to sell cars in the U.S., but so far none have figured out how to make it work. Despite several false starts, they just keep trying.

Guangzhou Automobile Group, China's sixth-largest automaker by sales volume, said this week it wanted to expand exports to developed markets as global growth accelerated. Industry analysts said that could include efforts to tap into the U.S. market, perhaps as early as 2015.

It was no coincidence, then, the company was making its first-ever appearance in Detroit at the North American International Auto Show, annually one of the world's signature automotive showcases, at which it announced a partnership with Chrysler to build Jeeps in China.

Plans are tentative for the arrival of Guangzhou, owned by the government-backed GAC group, in the U.S. But if and when the company's plans materialize, expect the automaker to focus on selling hybrid and electric cars. But first, the automaker must solve some of the simple problems that have dashed other Chinese companies hopes of reaching the U.S.

Starting in 2007, Chinese companies Changfeng, Geely, BYD and Li Shi Guangming have come to the Detroit Auto Show with similar ambitions. Regulatory hurdles, complications with establishing dealership networks and product quality have all played a role in China's slugging start here.

"Any new brand that enters a new market is going to face difficulty building momentum and overcoming the perceived quality issues," said Eric Lyman, senior analyst for ALG.

<input name="plr_ctgy_updt" value="Fuel Efficients" type="hidden">Cultural barriers also present a challenge. Guangzhou's press conference Tuesday was, well, a little stilted. An emcee spoke in clipped, broken English and rushed through a series of introductions of company executives before a video was shown. Afterward, the spokesperson announced, "Now is the time we memorize the event with picture." Executives quickly assembled for a snapshot and the press conference abruptly ended.

Likewise, as Autoblog noted, the spec sheets for the two production cars contained a few awkward -- in some cases, undecipherable -- phrases like "lamp of sleeve," "portable ashtray" and "Tweeter & Sackbut." Also, wheels for the cars were listed under optional equipment.

Barriers aside, the temptation of the U.S. market is hard to resist. Exports are a huge growth area for Chinese automakers, who exported 1.06 million vehicles last year, an increase of 29.7 percent over 2011, according to the China Association of Automobile Manufacturers.

Guangzhou believes alternate-powertrain vehicles offer a better entry point to the developed U.S. market than conventional gas-powered cars. Toward that end, three "New Energy" cars were on display in the lobby of the Cobo Center, two sedans and a crossover utility vehicle that looked like typical American cars.

They included the Trumpchi, a four-wheel drive hybrid sedan that will enter the Chinese market in a matter of months, an electric CUV-style concept called the Trumpchi GS5 and an extended-range compact hybrid sedan, the E-Jet, which company officials say has an electric-only range of 62 miles.

A marketing video shown by GAC on Tuesday showed the three cars rolling down a highway, with the Statue of Liberty and Brooklyn Bridge displayed prominently in the background.

Before dismissing Guangzhou's effort, Lyman warns skeptics the "Japanese and Korean automakers had to go through these same perceptions."

That they ultimately succeeded perhaps gives Guangzhou some hope. If there's reason to believe the carmaker might succeed where others have failed, it's its track record of collaboration. In the past, it has embarked on joint ventures with the likes of Honda, Toyota, Mitsubishi and, now, Chrysler.

If there's a reason to believe big aspirations will fade with the others, its that Chinese automakers have overlooked challenges before and Guangzhou proved no exception Tuesday.

Even something as simple as renting space at the Detroit Auto Show proved vexing – the company wound up with an area in the lobby rather than inside Cobo Hall with the other automakers.

"We underestimated the difficulties we'd have in booking a booth," a company spokesperson said.

Related story: Can The Chinese Rescue Fisker?

Gallery: 2013 guangzhou detroit
 
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Old 01-18-2013, 11:23 AM
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Talking Bonus from `Space in case U didn't like above ride (LOL)






I'd love to have one like above...Not from China ? MADE in the USA.
 

Last edited by Space; 01-18-2013 at 11:34 AM.
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Old 01-18-2013, 11:46 AM
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I'd buy it if the price is right.
 
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Old 01-18-2013, 11:54 AM
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Originally Posted by Jparks
I'd buy it if the price is right.


LoL `Just'in, No, the price is high, but you get a awesome ride that will `go just about anywhere.....They do have a TV show that you may want to get ticket's for (?), it's Called the Price is Right Tell `Drew that a Kid from Space sent you
Maybe the Super Spirits will bless You & you could win one or many $'s...It would be a super ride in Haiti 4-Sure

Good Luck
 
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Old 01-18-2013, 01:02 PM
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Haha shame... collectors piece I guess. The Price Is Right was actually in my town a couple of months ago.
 
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Old 01-18-2013, 03:59 PM
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Sorry, they couldn't get me to buy a Chinese car for ANY price!!!
 
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Old 01-18-2013, 04:05 PM
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Hi Space, again you find out information before the rest of the U.S. even knows it....
As far as Chinese auto makers coming over here with their cars, why not it's their neck and their dime.... After all our big 3 are over in China pushing their cars and trucks on them and hoping they sell a few... Just hope the Chinese don't have listening devices in all their cars they sell here. LOL

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Old 01-18-2013, 04:17 PM
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It look similar to all the other sedans on the road right now. It would have to be a good price to get me to buy one over something american.
 
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Old 01-18-2013, 04:22 PM
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Originally Posted by lougreen03
It look similar to all the other sedans on the road right now. It would have to be a good price to get me to buy one over something american.
FWIW, the Chinese, Koreans, and Japanese are paying top-ranked German and American designers for all their cars, 2012 and newer.
 
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Old 01-18-2013, 04:25 PM
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Originally Posted by RocknSS04
Sorry, they couldn't get me to buy a Chinese car for ANY price!!!
Ha, ha, so you bought a Canadian Car.....j/k!
 


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