> Action Sports 10/20/12 on NBC @ 1:30PM ET <
> Action Sports 10/20/12 on NBC @ 1:30PM ET <
Notice to Member's that aren't watch'in football 2day & that don't have cable TV...The BeachBum's will be watch'in
I just thought I would fill in some empty space on the MCF if case anyone might EnJoy...
Whatever U R do'in 2day ~> Don't 4 -get 2 EnJoy
Action Sports
<LI class=whenItsOn>When it's on
October 20, 2012 1:30PM
Alli Dew Tour: City Championships, Part 1
From San Francisco.
<LI class=whenItsOn>When it's on
October 20, 2012 1:30PM
Alli Dew Tour: City Championships, Part 1
From San Francisco.
<HGROUP>SPORTSMONEY
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10/19/2012 @ 4:02PM |306 views
The Dew Tour Changes, But Mountain Dew Remains A Top Action Sports Brand
</HGROUP>+ Comment now
The Dew Tour's 2012 Ocean City, MD. Beach Championships featured huge air and even bigger crowds.When I spoke with big mountain snowboarder Travis Rice in May, he told me that for companies to have any credit in the action sports landscape, they must support the substructure of the lifestyle. Rather than simply putting up billboards or handing out free products at events like the XGames, for instance, they need to actually invest in the events and showcases that allow action sports to survive at a professional level.
There may not be a better example than Mountain Dew and the Dew Tour.
<ASIDE style="Z-INDEX: 1; POSITION: relative; PADDING-BOTTOM: 20px; BACKGROUND-COLOR: transparent; MARGIN: 8px 30px 1px 0px; WIDTH: 175px; DISPLAY: block; FLOAT: left; COLOR: rgb(0,0,0); OVERFLOW: visible; BORDER-TOP: rgb(239,239,239) 5px solid; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; border-top-left-radius: 0px; border-top-right-radius: 0px" class=vestpocket data-position="4">
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Mike OzanianForbes Staff</CITE>
Extreme Sports Are Conquering A New Frontier: Your Living Room<CITE style="BORDER-BOTTOM: 0px; BORDER-LEFT: 0px; PADDING-BOTTOM: 0px; BACKGROUND-COLOR: transparent; MARGIN: 10px 0px 0px; OUTLINE-STYLE: none; OUTLINE-COLOR: invert; PADDING-LEFT: 0px; OUTLINE-WIDTH: 0px; PADDING-RIGHT: 0px; DISPLAY: block; FONT: 10px/14px Verdana; COLOR: rgb(102,102,102); VERTICAL-ALIGN: baseline; BORDER-TOP: 0px; BORDER-RIGHT: 0px; PADDING-TOP: 0px" class="box_byline clearfix">
Chris SmithForbes Staff</CITE>
</ASIDE>
Started in 2005 by Alli Sports, which is a division of NBC Sports Group, the Dew Tour is among the most-watched action sports competitions each year.PepsiCo‘s Mountain Dew has been the title sponsor since the start, and in April it increased its annual payout to an estimated $8-10 million per year to secure a bigger seat at the decision-making table.
That’s a serious investment, but what’s truly impressive is the way that Mountain Dew and event organizers at Alli Sports have so willingly modified the Dew Tour so that its fans, athletes and partners are always at the forefront. It’s the sort of involvement that grants a company true legitimacy with action sports fans, and that street cred definitely pays off: According to the Sports Business Journal, the Dew Tour’s value has increased from $15-30 million in 2008 to an estimated $40-60 million last year.
The latest changes have been the tour’s biggest. The old six-event season has been scrapped and replaced with three unique stops, each with a focus on one of the core environments of action sports: the beach, the city and the mountain. Why the radical change? “Athletes were looking for ‘grand slam’ events that were unique, special and could fit into their schedules,” says Kenny Mitchell, Dew Tour vice president and general manager.
Mitchell notes that athletes, fans and the industry at large have always guided the Dew Tour’s evolution. They are a big reason why organizers have also expanded each tour stop into a sort of action sports festival, musical acts and all. Says Mitchell, “music is a huge part of the lifestyle and culture of action sports fans.” So the year’s first stop, August’s Beach Championships in Ocean City, Maryland, featured nine musical acts headlined by Lupe Fiasco. Mitchell says that 7,000-12,000 people attended each beachfront show.
This weekend the Dew Tour takes over San Francisco for the City Championships, the second stop on the tour. Highlights include BMXers catching huge air on a dirt track in the middle of San Francisco’s Civic Center Plaza and a special appearance by rapper Lil Wayne. The Mountain Championships will be held in Breckenridge, Colorado this December.
Part of the Dew Tour’s expansion has also included new disciplines at each stop (San Francisco’s new events are BMX and Skate Street Style), and the new model means that events go from prelims to championships in a single weekend. Bigger, better events would suggest increased ticket prices for fans, but event organizers went in the other direction: General admission is now free. Organizers hope to draw in massive crowds for the four-day event, and the strategy has worked so far. Mitchell says that the Beach Championships inOcean City hosted nearly 100,000 fans, a Dew Tour record.
Fewer stops, more cost-intensive events and free admission should all add up to declining profits, right? Not quite, says Mitchell. For one, those massive crowds have generated unprecedented exposure for the Dew Tour’s partners. Event organizers have actually developed special activation areas where brands can interact directly with fans, and that increased sponsorship value is sure to attract more partners in the future.
There may not be a better example than Mountain Dew and the Dew Tour.
<ASIDE style="Z-INDEX: 1; POSITION: relative; PADDING-BOTTOM: 20px; BACKGROUND-COLOR: transparent; MARGIN: 8px 30px 1px 0px; WIDTH: 175px; DISPLAY: block; FLOAT: left; COLOR: rgb(0,0,0); OVERFLOW: visible; BORDER-TOP: rgb(239,239,239) 5px solid; border-bottom-right-radius: 5px; border-bottom-left-radius: 5px; border-top-left-radius: 0px; border-top-right-radius: 0px" class=vestpocket data-position="4">
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Started in 2005 by Alli Sports, which is a division of NBC Sports Group, the Dew Tour is among the most-watched action sports competitions each year.PepsiCo‘s Mountain Dew has been the title sponsor since the start, and in April it increased its annual payout to an estimated $8-10 million per year to secure a bigger seat at the decision-making table.
That’s a serious investment, but what’s truly impressive is the way that Mountain Dew and event organizers at Alli Sports have so willingly modified the Dew Tour so that its fans, athletes and partners are always at the forefront. It’s the sort of involvement that grants a company true legitimacy with action sports fans, and that street cred definitely pays off: According to the Sports Business Journal, the Dew Tour’s value has increased from $15-30 million in 2008 to an estimated $40-60 million last year.
The latest changes have been the tour’s biggest. The old six-event season has been scrapped and replaced with three unique stops, each with a focus on one of the core environments of action sports: the beach, the city and the mountain. Why the radical change? “Athletes were looking for ‘grand slam’ events that were unique, special and could fit into their schedules,” says Kenny Mitchell, Dew Tour vice president and general manager.
Mitchell notes that athletes, fans and the industry at large have always guided the Dew Tour’s evolution. They are a big reason why organizers have also expanded each tour stop into a sort of action sports festival, musical acts and all. Says Mitchell, “music is a huge part of the lifestyle and culture of action sports fans.” So the year’s first stop, August’s Beach Championships in Ocean City, Maryland, featured nine musical acts headlined by Lupe Fiasco. Mitchell says that 7,000-12,000 people attended each beachfront show.
This weekend the Dew Tour takes over San Francisco for the City Championships, the second stop on the tour. Highlights include BMXers catching huge air on a dirt track in the middle of San Francisco’s Civic Center Plaza and a special appearance by rapper Lil Wayne. The Mountain Championships will be held in Breckenridge, Colorado this December.
Part of the Dew Tour’s expansion has also included new disciplines at each stop (San Francisco’s new events are BMX and Skate Street Style), and the new model means that events go from prelims to championships in a single weekend. Bigger, better events would suggest increased ticket prices for fans, but event organizers went in the other direction: General admission is now free. Organizers hope to draw in massive crowds for the four-day event, and the strategy has worked so far. Mitchell says that the Beach Championships inOcean City hosted nearly 100,000 fans, a Dew Tour record.
Fewer stops, more cost-intensive events and free admission should all add up to declining profits, right? Not quite, says Mitchell. For one, those massive crowds have generated unprecedented exposure for the Dew Tour’s partners. Event organizers have actually developed special activation areas where brands can interact directly with fans, and that increased sponsorship value is sure to attract more partners in the future.
Speaking of exposure, the Dew Tour is also slated to receive 11 hours of televised coverage this weekend, more than ever before. Four of those hours will be on the NBC flagship network, while the other seven will be hosted on the NBC Sports Network (formerly Versus). And let’s not forget that the Dew Tour generates revenue from premium ticket packages – they run between $35 and $65 per person for this weekend’s stop – that guarantee fans premium seating, exclusive gear and even access to meet the athletes.
But the biggest payoff will always be the way these changes reinforce a company’s legitimacy in the action sports landscape, a brand identity that can’t just be bought. Hundreds of companies have endorsed action sports stars and even more have featured action sports in their advertisements, but few will ever achieve the sort of success that Mountain Dew has with the Dew Tour.
But the biggest payoff will always be the way these changes reinforce a company’s legitimacy in the action sports landscape, a brand identity that can’t just be bought. Hundreds of companies have endorsed action sports stars and even more have featured action sports in their advertisements, but few will ever achieve the sort of success that Mountain Dew has with the Dew Tour.
Last edited by Space; Oct 20, 2012 at 11:51 AM.
Dew Tour Brings Extreme Sports To San Francisco But Faces Criticism (PHOTOS)
I think I'm pretty good on a board until I watch these Pro's do `it (WoW)
By Aaron Sankin Posted: 10/19/2012 6:33 pm EDT Updated: 10/19/2012 6:38 pm EDT
Dew Tour, Dew Tour BMX, Dew Tour FMX, Dew Tour San Francisco, Dew Tour Skateboarding,Mountain Dew Tour, Mountain Dew Tour San Francisco, San Francisco Dew Tour, The Dew Tour SF, San Francisco News
Socrates said "to be is to do;" Satre said "to do is to be." And now that San Francisco has said "Do the Dew," some people aren't particularly happy about it.
Sponsored by Mountain Dew and a division of NBC Sport Group, the Dew Tour is kind of a like a traveling X Games, showcasing some of the world's best BMX bikers, skateboarders and freestyle motocross racers going head to head on both aerial and street courses. After kicking off in Ocean City, Maryland, earlier this year, the action has finally come to San Francisco.
(SCROLL DOWN FOR PHOTOS)
Starting last week, the Dew Tour began setting up shop in the Civic Center, filling nearly all of the space in the plaza and blocking many of the surrounding streets with vert ramps, dirt mounds, stages for musical performances and the ever-present fleet of food trucks that seems to show up when anything cool happens here.
The actual event, which features appearances by Ryan Nyquist, Ryan Sheckler and rapper Lil' Wayne, kicked off on Thursday.
"We're right in the heart of the city with City Hall in the background, so it's a real authentic city feel," said Chris Prybylo, vice president of events for the Dew Tour, told the San Francisco Examiner. "The heritage and the history of action sports in San Francisco are great."
But not everyone was quite so enthusiastic about the prospect of the Dew Tour coming to town. Supervisor John Avalos relayed his concerns to NBC Bay Area about both the physical demands hosting the event had on the neighborhood and the overall message it sent with regard to the city's anti-obesity efforts.
"We closed down this park [for the Dew Tour and other events] probably altogether for maybe four weeks in one and a half months," Avalos said. "So our park is generally closed off to public access."
"We actually had an event that was a soda-free summer event," he added. "Now we're actually supporting a soda company by doing an agreement with them to put on this event."
Avalos also said his office was looking into allegations that the event's organizers were illegally paying workers less than the city's highest-in-the-nation minimum wage.
The road closures also snarled rush hour traffic on Thursday, causing delays approaching an hour for some motorists.
Recreation and Parks Department Spokesperson Sarah Ballard argued that, because the event is almost entirely free and open to the public, it's an ideal vehicle to get San Francisco citizens engaged with their public spaces. It also doesn't hurt that the tour's organizers paid the department $311,000 to rent the space.
"In this case, we have actually undertaken a concerted effort to bring people to Civic Center," Ballard explained to the San Francisco Chronicle. "This is a continuation of the efforts to bring activity to Civic Center Plaza."
Everything in the City Center is expected to return to normal by next Wednesday.
Sponsored by Mountain Dew and a division of NBC Sport Group, the Dew Tour is kind of a like a traveling X Games, showcasing some of the world's best BMX bikers, skateboarders and freestyle motocross racers going head to head on both aerial and street courses. After kicking off in Ocean City, Maryland, earlier this year, the action has finally come to San Francisco.
(SCROLL DOWN FOR PHOTOS)
Starting last week, the Dew Tour began setting up shop in the Civic Center, filling nearly all of the space in the plaza and blocking many of the surrounding streets with vert ramps, dirt mounds, stages for musical performances and the ever-present fleet of food trucks that seems to show up when anything cool happens here.
The actual event, which features appearances by Ryan Nyquist, Ryan Sheckler and rapper Lil' Wayne, kicked off on Thursday.
"We're right in the heart of the city with City Hall in the background, so it's a real authentic city feel," said Chris Prybylo, vice president of events for the Dew Tour, told the San Francisco Examiner. "The heritage and the history of action sports in San Francisco are great."
But not everyone was quite so enthusiastic about the prospect of the Dew Tour coming to town. Supervisor John Avalos relayed his concerns to NBC Bay Area about both the physical demands hosting the event had on the neighborhood and the overall message it sent with regard to the city's anti-obesity efforts.
"We closed down this park [for the Dew Tour and other events] probably altogether for maybe four weeks in one and a half months," Avalos said. "So our park is generally closed off to public access."
"We actually had an event that was a soda-free summer event," he added. "Now we're actually supporting a soda company by doing an agreement with them to put on this event."
Avalos also said his office was looking into allegations that the event's organizers were illegally paying workers less than the city's highest-in-the-nation minimum wage.
The road closures also snarled rush hour traffic on Thursday, causing delays approaching an hour for some motorists.
Recreation and Parks Department Spokesperson Sarah Ballard argued that, because the event is almost entirely free and open to the public, it's an ideal vehicle to get San Francisco citizens engaged with their public spaces. It also doesn't hurt that the tour's organizers paid the department $311,000 to rent the space.
"In this case, we have actually undertaken a concerted effort to bring people to Civic Center," Ballard explained to the San Francisco Chronicle. "This is a continuation of the efforts to bring activity to Civic Center Plaza."
Everything in the City Center is expected to return to normal by next Wednesday.
I think I'm pretty good on a board until I watch these Pro's do `it (WoW)
Last edited by Space; Oct 20, 2012 at 11:57 AM.
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