This stuff is amazing. It gives the car a nice deep wet look to it. And it's very easy to remove from the car. I used to use mother's carnuba cleaner wax and also meguires carnuba and those waxes require a lot more pressure to remove than jax wax cherry was. And it's not bad that it smells like cherry. This was is supposed to last longer than their liquid carnuba wax. I won't be able to test that till after summer. During the summer months I wax at least once a month because of this AZ heat. I have attached a pic that was taken almost 12 hours after I finished waxing the car.