Thanks Car & Driver for your Tribute to Chevrolet
The New ’27 Chevrolets: Putting It to Ol’ Henry [Chevrolet Centennial, 1920s Edition]

<SMALL>October 31, 2011 at 3:52pm by Sam Smith</SMALL>

Chevrolet is marking its 100th anniversary this week. To celebrate, we’re republishing two posts per day from our blog archives, each one plucked from a different decade of the marque’s long existence.
There is such a thing as desperation, friends, but that is not something we’re going to talk about today. Today we’re going to discuss the new 1927 Chevrolets. First things first: They are cars, see, not beer. (We know a few dolls who don’t believe that liquor is illegal in this town, but they’re daddied-up dames that live off the clams of some other fool egg.) The ’27 Chevrolets are the kind of nifty, class-high rigs you won’t see parked outside a juice joint. This keen range is called the Chevrolet <INS dateTime=2011-10-26T11:05 cite="mailto:Kirk%20Seaman"></INS>Capitol Series AA, something the ad boys in Detroit have billed as “The <INS dateTime=2011-10-26T11:07 cite="mailto:Kirk%20Seaman"></INS>Most Beautiful Chevrolet Ever.” Maybe. Maybe if the car came with a foamy head and a swell hoppy aftertaste, we’d have a little more tolerance for Madison Avenue–style applesauce.
Let’s take stock here: Eight body styles, a pretty new radiator shell, and bullet-style headlights. <INS dateTime=2011-10-26T13:43 cite="mailto:Kirk%20Seaman"></INS>Bodywork is close kin to last year’s Chevrolet Superior<INS dateTime=2011-10-26T11:09 cite="mailto:Kirk%20Seaman"></INS> Series V and 1925′s Superior Series K<INS dateTime=2011-10-26T11:08 cite="mailto:Kirk%20Seaman"></INS><INS dateTime=2011-10-26T11:09 cite="mailto:Kirk%20Seaman"></INS><INS dateTime=2011-10-26T11:08 cite="mailto:Kirk%20Seaman"></INS>, but this is no long-in-the-tooth Ford Flivver. Fact is, old Henry Ford killed off the Tin Lizzie this year, making way for the upcoming <INS dateTime=2011-10-26T11:14 cite="mailto:Kirk%20Seaman"></INS>Model A; the Chevy Capitol should help unseat Ford’s dominance in the market. If all goes to plan in Detroit, the three-millionth Chevy will roll off the line some<DEL dateTime=2011-10-26T11:40 cite="mailto:Kirk%20Seaman"> </DEL>time in 1927.
Drink it up, folks. After all, it’s not like you can buy anything stronger. (And if you’re looking for a gin mill, scram. We can’t help on the clock.)
–Shemp Smith, via transcontinental Western Union cable and telephone report.

This post was made possible by Shine-Gleem Hair Kreem—the hair tan for the dapper man. Available at better variety stores, including Woolworth’s and Neisner’s.
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Tags: Chevrolet, Chevrolet Centennial, Chevrolet Series AA Capitol |

 

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I like it.